Every change we make to Drifter, and what it means for the places you market.
See when Google adds an AI Overview to the questions travelers ask, whether it names the place you market, and which pages it uses as sources.
See which sources ChatGPT, Claude, Gemini, and Perplexity rely on, then open the pages behind each source. Authority Share is now clearer across engines and consistent throughout Drifter.
Turn any completed Drifter report into a branded, board-ready PDF or a copyable set of talking points, without rebuilding the analysis before the meeting.
Drifter's technical audit now gives every finding clearer evidence, priority, and next steps, so marketing and web teams know what matters and what to do next.
Every Drifter recommendation now has a clear path from decision to completion. Accept it, assign it, review it, and keep the proof after it ships.
Invite teammates into Drifter with Owner, Manager, or Member access, so the right people can do the work and approve what goes live.
Drifter now learns how you sound and writes every draft in your voice, so what it hands you reads like you wrote it, not like generic travel copy.
Focus Drifter on the moments that matter most to you, like a festival weekend, a shoulder season, or a new audience, and get a dedicated visibility report and action plan for each one.
Currents now closes the loop. Pick a content action, get a ready-to-publish draft, put it live on a real page, and let Drifter verify it, all without leaving your workspace.
Paid reports now measure AI engines in search mode, so your visibility reflects what AI assistants actually find on the web today, not what a model memorized months ago.
Track every place you are responsible for in one workspace, and see at a glance which one needs your attention this week.
Hotels, venues, and attractions can now see when AI includes them in the stay, activity, and occasion questions that shape traveler decisions.
Currents now compares each report with the official pages and technical signals behind it, then turns confirmed website gaps into evidence-backed actions.
Currents now turns each report into a working plan: what to start with, what remains, and what your team has already completed or dismissed.
Currents now turns the themes in What AI says about you into concrete content and technical work, so your team can strengthen the story travelers receive.