Product updates

What weshipped.

Every change we make to Drifter, and what it means for the places you market.

  1. Website voice

    Drifter now learns how you sound and writes every draft in your voice, so what it hands you reads like you wrote it, not like generic travel copy.

    • Drifter learns your voice from your existing website
    • Review and edit the guidance in plain language
    • Every brief and draft follows it from then on
    • Refresh it whenever your site or your tone changes
    Read the full update
  2. Spotlights

    Focus Drifter on the moments that matter most to you, like a festival weekend, a shoulder season, or a new audience, and get a dedicated visibility report and action plan for each one.

    • Create a Spotlight for any focus area, in plain language
    • Each one gets its own report, evidence, and prioritized actions
    • Your main report and its numbers stay exactly as they were
    • One All Work queue collects every action in one place
    Read the full update
  3. From action to live page

    Currents now closes the loop. Pick a content action, get a ready-to-publish draft, put it live on a real page, and let Drifter verify it, all without leaving your workspace.

    • Every content action can generate a full brief automatically
    • Ready drafts arrive written and structured, ready for review
    • Publish to a live, crawlable page in one step
    • Drifter verifies the published page and keeps watching it
    Read the full update
  4. Answers from the live web

    Paid reports now measure AI engines in search mode, so your visibility reflects what AI assistants actually find on the web today, not what a model memorized months ago.

    • Reports sample AI engines that search the live web
    • Results reflect current answers, with current sources
    • No change to your metrics or how they are calculated
    Read the full update
  5. Portfolio

    Track every place you are responsible for in one workspace, and see at a glance which one needs your attention this week.

    • Add every destination, property, or venue you manage
    • One dashboard shows visibility across all of them
    • An attention queue surfaces the places that need you first
    Read the full update