Reimagining How TravelersDiscover Destinations
We're building the bridge between destination marketing organizations and modern travelers through AI-powered personalization.
Our Mission
We're revolutionizing how Destination Marketing Organizations engage with visitors. By providing DMOs with an AI-powered travel planning assistant that actually understands context and real-world constraints, we're helping destinations showcase their authentic character while driving measurable economic impact.
Drifter AI isn't another generic travel tool adapted for DMOs. It's purpose-built infrastructure that transforms static destination websites into dynamic, personalized travel planning experiences that modern visitors expect.
Our Core Values
These principles guide everything we do, from product development to partnership relationships.
AI That Actually Works
Our AI understands context, intent, and nuance—delivering personalized recommendations that feel natural and helpful, not robotic or generic.
Measurable Impact
Every feature is built to drive real results: more engaged visitors, longer stays, and increased spend at local businesses. We track what matters.
DMO-First Design
Built specifically for destination marketing organizations, not adapted from generic travel tools. Every feature addresses real DMO challenges.
From PR to Personalization
Drifter AI's approach to destination marketing comes from an unexpected place: the world of public relations. Our founder previously founded Bullpen.co, a PR agency that pioneered a new model. Instead of one-size-fits-all PR firms, Bullpen matched companies with specialized publicists who had the exact media relationships they needed.
Running Bullpen taught us that successful PR isn't about blasting messages. It's about understanding audiences deeply and crafting narratives that resonate. We helped hundreds of companies tell their stories effectively by matching them with publicists who had the right media relationships and industry expertise.
Now, we're bringing that same marketing sophistication to destination marketing. DMOs face the same challenge our PR clients did: how to cut through the noise and connect with the right audience. The difference is that instead of earning media placements, you're earning visitor engagement and economic impact.
Drifter AI applies PR-proven strategies to destination marketing: understanding audience segments deeply, personalizing messages based on context, and measuring what actually matters. We know how to build brands, tell stories, and drive measurable results. These skills that translate directly to helping DMOs showcase their destinations more effectively.
Why DMOs Choose Drifter
We've built the only AI travel platform designed specifically for destination marketing organizations, not adapted from consumer tools.
AI That Understands Context
Our AI doesn't just match keywords. It understands queries like "romantic dinner with ocean view" or "rainy day activities with toddlers" with 50-80% accuracy, connecting visitors with exactly what they're seeking.
Complete Control Over Content
You decide what visitors see. Override any categorization, highlight partner businesses, set geographic boundaries, and ensure your local expertise shapes every recommendation.
Proven Visitor Engagement
Transform 90-second website visits into 15-minute planning sessions. Our DMO partners see 45% of visitors creating itineraries and 28% sharing their trips with others.
White-Glove Implementation
We handle everything from importing your existing content to training your team. Most DMOs are live within two weeks, with ongoing support to ensure success.
See Drifter AI in Action
Join forward-thinking DMOs who are already transforming how visitors discover and experience their destinations.