AI visibility, AEO & GEO
See what AI tells travelers.Know what to fix next.
AI visibility software for DMOs, tourism boards, hotels and attractions. It shows what ChatGPT, Claude, Gemini and Perplexity say about your place and which sources they cite.
Hotels and attractions usually start with the free Snapshot: no card, ready in a few minutes. Destination teams usually start with a 30-minute demo.
“Which coastal towns in the Southern California Coast are best for outdoor trips?”
The question never names La Jolla. Gemini put it first.
Your Snapshot charts your place.
A chart of the Southern California coast. Fifty traveler questions, none naming La Jolla. Question 50 asked: Which coastal towns in the Southern California Coast are best for outdoor trips?
ChatGPT and Google AI Overviews sent the traveler first to Laguna Beach, Claude to Santa Barbara, Gemini to La Jolla, and Perplexity to San Clemente.
Gemini’s answer, in its own order:
- La Jolla
- Laguna Beach
- Santa Barbara
- Encinitas
- Malibu
- Avalon
- Coronado
- Carlsbad
- Ventura
- San Clemente
Inside Drifter
One week, in one client’s workspace.
Drifter asks AI engines the same travel questions every week. These screens are La Jolla Travel’s. Some figures and the draft are illustrative.
01Prompt Insights
Every question, read engine by engine.
82 travel questions, each asked of four AI engines. Of the 63 that test La Jolla itself, 30 drew answers citing lajolla.travel, and 23 more named La Jolla without a link.
La Jolla TravelPrompt Insights
02Your pillars
Where AI already tells your story, and where it doesn’t.
Drifter sorts the 50 questions that never name La Jolla into what it is known for, and counts how often AI names it in each. Luxury leads: named in 13 of 20 answers.
La Jolla TravelCommandYour pillars03Perception
How AI describes La Jolla.
What four engines say about La Jolla on five topics, quoted, including when asked for downsides. Most answers were positive on four of the five.
La Jolla TravelCommandPerception04Partners
The places AI sends travelers to.
41 places named 318 times, ranked and mapped. Hotels lead: La Valencia Hotel was named 29 times, and La Jolla Travel’s site was cited in 10 of those answers.
La Jolla TravelPartners05Actions
The next things to fix, ranked.
What the answers missed becomes ranked work, with the next move on top: a guide to La Jolla’s easiest tide pools. Three more wait in Review for the team’s approval.
La Jolla TravelActions06Drafts
Drifter drafts it. Your team approves it.
A tide-pool section for the site and where it goes. Any claim your own pages don’t confirm is flagged for a person to check, so nothing goes live on the AI’s word.
La Jolla TravelActionsDraft
Now see your own place.
The free AI Snapshot asks AI engines travel questions about your place and shows where you’re named, who is named beside you, which sources they cite, and the first fixes. No card, and the report runs in a few minutes.
For destination teams, the demo is 30 minutes in a workspace like this one.
In the industry
- Partner, Marketing Committee
- Member
- Trailblazer finalist, GEO panelist
- Featured
Drifter handles the repetition. Your team keeps the judgment and final approval.
Made for destinations, hotels, venues, attractions, and the agencies behind them.
What’s in Drifter.
How Drifter reads the answersLive in 50+ places.
Destinations from metros to small regions, plus hotels and attractions. Every dot is one.
The pen marks La Jolla, from the answer at the top of this page.
Questions teams ask.
Is AI really changing how travelers find places?
Yes. Travelers already ask AI for short lists, itineraries, hotel ideas, meeting locations and things to do before they reach a destination site or booking page. The answer picks the places on its own. Drifter shows your team that answer early and helps improve the official content behind it.
AI sends travelers to booking sites, not our hotel. Can Drifter help?
That is what Authority Share shows: every source AI cites when it answers about your hotel, booking sites included, and which of your own pages it passes over. The weekly action items then point at the official pages that need to carry the answer, so AI has a reason to cite you.
Does Drifter publish changes automatically?
No. Drifter prepares drafts and technical handoffs, and your team reviews, edits and approves anything that is published.
What do you need from us to run it?
Usually just your official website and basic place context. We don’t need CMS access, analytics access or a long implementation project to run the Snapshot. After that, each action goes to the right owner in plain terms: content to your writers as a drafted brief, technical work to IT or your webmaster as a ready-to-send handoff.
What AI engines does Drifter track?
ChatGPT, Claude, Gemini and Perplexity. Paid plans also track Google AI Overviews, the AI answer at the top of Google Search, as its own lane in the report.
Can we choose the questions Drifter tracks?
Not like a keyword tool. Drifter builds the set of questions it tracks, the Core Benchmark, from your place, your official content and our evaluation framework, and keeps it up to date. To watch a campaign, season, audience or topic more closely, add a Spotlight; the benchmark stays as it is.
What it costs
- Any place
- FreeAI Snapshot
- A first read of how AI answers about your place
- Hotels and attractions
- from$249a month
- A weekly report for one location: 50+ traveler questions across four AI engines, and five ranked fixes, each with a brief. Billed monthly, cancel anytime.
- Destinations
- from$10,000a year
- Your whole destination, with its own weekly action plan, Spotlights for the events, seasons and audiences you choose, white-glove onboarding and a quarterly review with our team.
Your free AI Snapshot
What does AI tell travelers about your place?
- Named: how often AI names you
- Cited: whether it cites your site or a booking site
- Described: what the answers say about you
- Beside peers: how you compare with places like yours
- AI readiness: how well your site supports the answers
- First fixes: what to prioritize
Free, with no card. Enter your place and its website, and the report runs in a few minutes.