Event
An event you're promoting
See whether AI connects the event to stays, transit, dining, and things to do.
Like a World Cup 2026 host-city weekend.
AI visibility, AEO & GEOFor destination and hospitality teams
See what AI tells travelers.
Know what to fix next.
AI visibility reporting for destination and hospitality teams. See what AI says. Understand what is missing. Know what your team should prioritize next.
Live across
ChatGPT
Claude
Gemini
Perplexity
Built forTravel marketing teams
Built for destinations and hospitality.
Drifter is tuned to the discovery decisions that shape a destination, hotel, venue, or attraction before travelers reach the official site.
The free SnapshotSee it on your place
See where AI includes you. See what needs stronger support.
Your free Snapshot shows how often AI names your place, which sources support the answer, what your official site makes easy or hard to trust, and the first fixes we would prioritize.
Inside your Snapshot
Answer ShareAuthority ShareAI ReadinessSentiment themesPeer validationPrioritized fixes
AI Readiness
0
/100Official support weak: AI can mention La Jolla but still lean on third-party sources instead of lajolla.travel.
- Place schema on homepageFix
- Meta descriptions on key pagesFix
- Robots.txt allows AI crawlersGood
- Sitemap.xml present and freshGood
Answer Share
62%
of blind traveler questions name La Jolla, across hundreds of answers from 4 engines.
- “best coastal towns near San Diego for a quiet weekend”Named
- “family tide-pool weekends in Southern California”Missing
- “best California destinations for art and food trips”Named
- “walkable coastal getaways from Los Angeles”Missing
+2 ptsvs last
Drifter · ActionsWho owns what
Start with visibility. Act when your team is ready.
Drifter turns the most useful findings into a short work queue. Your team decides what to pursue and approves what goes live.
Technical
For IT or your webmasterSite fixes that help AI read, trust, and cite your official pages.
Content
For Your content writersPages and briefs that answer the discovery questions AI is already answering.
Source support
For Your partnerships or content leadPartner or official-source gaps your team can strengthen without guessing.
Action 01 / 03
ContentFor Your content writers
Publish a quiet coastal weekend guide around the blind query.
When travelers ask "best coastal towns near San Diego for a quiet weekend," the official site should answer the use case directly. A focused lajolla.travel guide gives future reads stronger first-party evidence than generic listicles alone.
Why now · The live La Jolla profile already has the ingredients: walkable coast, La Jolla Cove, La Jolla Shores, galleries, and dining. The gap is packaging those assets around the blind trip-planning question.
Content brief · Drafted
“best coastal towns near San Diego for a quiet weekend”
3 outline sections3 suggested CTAs
The Drifter loopHuman approved
A simple path from visibility to action. Your team stays in control.
Most teams start with reporting. When they are ready, Drifter can carry the strongest findings into reviewed work.
Drifter handles the repetition. Your team keeps the judgment and final approval.
- Step 101
See what AI says
Drifter monitors the travel questions that matter.
- Step 202
Find what is missing
See where the answer lacks official support or useful detail.
- Step 303
Shape and approve
Drifter prepares the work. Your team adds context, edits, and approves.
- Step 404
Publish and keep improving
Publish through an available path, watch later answers, and refresh what needs attention.
What Drifter doesOne Drifter
One product. Every part works together.
Start with a clear view of what AI says. Add focused monitoring or reviewed work, then compare what the evidence shows across the places you support.
Drifter · SpotlightsWhen a moment matters
Watch the moments your team already plans around.
Your baseline keeps running. A Spotlight watches one campaign, season, audience, or event so your team can see the AI answer gaps while there is still time to adjust.
Add a Spotlight
Spotlight a moment.
Track an event, season, audience, or topic before demand shifts.
Season
A peak travel window
Watch what AI recommends when demand shifts.
Like spring break family trips.
Audience
A segment you want to win
Track the questions one segment asks before they build a shortlist.
Like meeting planners comparing coastal retreats.
Topic
A theme worth owning
Own a theme before generic sources define it for you.
Like car-free weekend itineraries.
Claim your dashboard to start adding Spotlights for the moments your team plans around.
On-site planning · Case studyLive on lajolla.travel
Drifter planning is live on lajolla.travel.
Public proof: travelers can ask, plan, and build an itinerary on La Jolla's own site instead of handing that intent to a marketplace.
- Planning stays on the official destination site.
- Trip intent becomes first-party insight.
- The same model can support destinations, hotels, and attractions.
lajolla.travel
Live on DrifterAround the world
Built for destination and hospitality teams around the world.
Drifter connects AI visibility evidence, prioritized work, and optional on-site planning for destinations, DMOs, CVBs, hotels, venues, and attractions.
FAQGood to know
Questions, answered.
The short version of what teams ask us most.
Run your first AI Snapshot.
See where AI includes you in the sampled answers, which sources appear, and which issue your team may want to review first.