See what AI tells travelers.Know what to fix next.

A free first read of how AI answers discovery questions about your place. You see where you are included, where your official content is thin, which sources are shaping the answer, and the first fixes to prioritize.

Destination and hospitality marketers: DMOs, hotels, venues, attractions, and the teams behind places people travel to experience. If travelers ask AI where to go, stay, meet, or visit, Drifter shows whether you are part of the answer and what to improve next.

Usually just your official website and basic place context. We do not need CMS access, analytics access, or a long implementation project to run the Snapshot. If we need clarification, we ask for it before turning findings into recommendations.

AI visibility reporting shows what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews tell travelers before they reach your site. Actions & publishing turn the gaps into reviewed work. Spotlights watch the moments your team plans around. Partner Intelligence follows the places AI names around you. On-site planning is a separate product: a grounded trip planner on your own website.

No. Drifter can prepare a draft or technical handoff. Your team reviews, edits, and explicitly approves anything that is published. Nothing goes live without a person making the call.

Drifter samples the engines travelers use for planning: ChatGPT, Claude, Gemini, and Perplexity. Paid plans also monitor Google AI Overviews, the AI answer at the top of Google Search, as its own lane in the report. You see representative traveler-facing answers for the Core Benchmark questions Drifter monitors for your place.

Not like a keyword tool. Drifter generates and maintains the Core Benchmark from your place, your official content, and our evaluation framework. If your team wants to watch a campaign, season, audience, or topic more closely, Spotlights add that focused layer without changing the benchmark.

No. Every action is translated into plain work for the right owner. Content goes to your writers as a drafted brief. Technical goes to IT or your webmaster as a ready-to-send handoff. Your marketing lead does not have to translate the AI or schema details.

Hotels and places subscribe monthly; destinations and DMOs run an annual program. Published prices are on the pricing page. Most teams start with the free AI Snapshot, and destination teams usually start with a demo.

Yes. Travelers are already asking AI for short lists, itineraries, hotel ideas, meeting locations, and things to do before they reach a destination site or booking path. Drifter helps your team see that answer early and improve the official content that supports it.