Event
An event you're promoting
See whether AI connects the event to stays, transit, dining, and things to do.
Like a World Cup 2026 host-city weekend.
Now LiveFor destination and hospitality teams
See what AI tells travelers.
Know what to fix next.
Drifter monitors the discovery questions travelers ask before choosing a destination, hotel, venue, or attraction, then shows where AI answers need stronger official support and which fixes your team should prioritize first.
Live across
ChatGPT
Claude
Gemini
Perplexity
Built forPlace teams
Built for your kind of place.
If you market a destination, hotel, venue, or attraction, Drifter is tuned to the discovery questions your audience asks before they ever reach your site.
The Drifter loopTwo products
Two products. One action loop.
Know what AI says. Fix what matters. Keep planning on your site.
Actions
Currents
Know what AI says and what to fix next.
- What AI says about you
- Where your official story needs support
- What to publish or fix next
Intent
Action Loop
Conversion
Dock
Keep the traveler planning with you.
- Trip planning on your domain
- Grounded in official places, partners, and local context
- First-party intent, saved trips, and shares
Intent
Action Loop
The free SnapshotSee it on your place
See where AI includes you. See what needs stronger support.
Your free Snapshot shows how often AI names your place, which sources support the answer, what your official site makes easy or hard to trust, and the first fixes we would prioritize.
Inside your Snapshot
Answer ShareAuthority ShareAI ReadinessSentiment themesPeer validationPrioritized fixes
AI Readiness
0
/100Official support weak: AI can mention La Jolla but still lean on third-party sources instead of lajolla.travel.
- Place schema on homepageFix
- Meta descriptions on key pagesFix
- Robots.txt allows AI crawlersGood
- Sitemap.xml present and freshGood
Answer Share
62%
of blind traveler questions name La Jolla, across 240 prompts and 4 engines.
- “best coastal towns near San Diego for a quiet weekend”Named
- “family tide-pool weekends in Southern California”Missing
- “best California destinations for art and food trips”Named
- “walkable coastal getaways from Los Angeles”Missing
+2 ptsvs last
Currents · Action planWho owns what
The report is not the product. The next action is.
Every blind-query miss becomes a prioritized action for Marketing or IT, with the answer evidence and drafted brief or handoff attached.
Technical
For IT or your webmasterSite fixes that help AI read, trust, and cite your official pages.
Content
For Your content writersPages and briefs that answer the discovery questions AI is already answering.
Source support
For Your partnerships or content leadPartner or official-source gaps your team can strengthen without guessing.
Action 01 / 03
ContentFor Your content writers
Publish the quiet coastal weekend guide AI can cite.
When travelers ask "best coastal towns near San Diego for a quiet weekend," La Jolla should be easy for AI to name with confidence. A focused lajolla.travel guide gives the answer a stronger official source than generic listicles.
Why now · The live La Jolla profile already has the ingredients: walkable coast, La Jolla Cove, La Jolla Shores, galleries, and dining. The gap is packaging those assets around the blind trip-planning question.
Content brief · Drafted
“best coastal towns near San Diego for a quiet weekend”
3 outline sections3 suggested CTAs
Currents · SpotlightsWhen a moment matters
Watch the moments your team already plans around.
Your baseline keeps running. A Spotlight watches one campaign, season, audience, or event so your team can see the AI answer gaps while there is still time to adjust.
Add a Spotlight
Spotlight a moment.
Track an event, season, audience, or topic before demand shifts.
Season
A peak travel window
Watch what AI recommends when demand shifts.
Like spring break family trips.
Audience
A segment you want to win
Track the questions one segment asks before they build a shortlist.
Like meeting planners comparing coastal retreats.
Topic
A theme worth owning
Own a theme before generic sources define it for you.
Like car-free weekend itineraries.
Claim your dashboard to start adding Spotlights for the moments your team plans around.
Dock · Case studyLive on lajolla.travel
Dock is live on lajolla.travel.
Public proof: travelers can ask, plan, and build an itinerary on La Jolla's own site instead of handing that intent to a marketplace.
- Planning stays on the official destination site.
- Trip intent becomes first-party insight.
- The same model can support destinations, hotels, and attractions.
lajolla.travel
Live on DrifterAround the world
Built for the teams responsible for places people choose.
More than 30 destinations run Currents to watch what AI says about them.
FAQGood to know
Questions, answered.
The short version of what teams ask us most.
Run your first AI Snapshot.
See where AI includes you, where official support is thin, and the first fix ready in your dashboard.