See what AI tells travelers.
Know what to fix next.
Drifter monitors the discovery questions travelers ask before choosing a destination, hotel, venue, or attraction, then shows where AI answers need stronger official support and which fixes your team should prioritize first.
Built for your kind of place.
If you market a destination, hotel, venue, or attraction, Drifter is tuned to the discovery questions your audience asks before they ever reach your site.
Two products. One action loop.
Know what AI says. Fix what matters. Keep planning on your site.
Actions
Currents
Know what AI says and what to fix next.
- What AI says about you
- Where your official story needs support
- What to publish or fix next
Conversion
Dock
Keep the traveler planning with you.
- Trip planning on your domain
- Grounded in official places, partners, and local context
- First-party intent, saved trips, and shares
See where AI includes you. See what needs stronger support.
Your free Snapshot shows how often AI names your place, which sources support the answer, what your official site makes easy or hard to trust, and the first fixes we would prioritize.
AI Readiness
0
/100Official support weak: AI can mention La Jolla but still lean on third-party sources instead of lajolla.travel.
- Place schema on homepageFix
- Meta descriptions on key pagesFix
- Robots.txt allows AI crawlersGood
- Sitemap.xml present and freshGood
Answer Share
62%
of blind traveler questions name La Jolla, across 240 prompts and 4 engines.
- “best coastal towns near San Diego for a quiet weekend”Named
- “family tide-pool weekends in Southern California”Missing
- “best California destinations for art and food trips”Named
- “walkable coastal getaways from Los Angeles”Missing
The report is not the product. The next action is.
Every blind-query miss becomes a prioritized action for Marketing or IT, with the answer evidence and drafted brief or handoff attached.
Technical
For IT or your webmasterSite fixes that help AI read, trust, and cite your official pages.
Content
For Your content writersPages and briefs that answer the discovery questions AI is already answering.
Source support
For Your partnerships or content leadPartner or official-source gaps your team can strengthen without guessing.
Publish the quiet coastal weekend guide AI can cite.
When travelers ask "best coastal towns near San Diego for a quiet weekend," La Jolla should be easy for AI to name with confidence. A focused lajolla.travel guide gives the answer a stronger official source than generic listicles.
Why now · The live La Jolla profile already has the ingredients: walkable coast, La Jolla Cove, La Jolla Shores, galleries, and dining. The gap is packaging those assets around the blind trip-planning question.
“best coastal towns near San Diego for a quiet weekend”
Dock is live on lajolla.travel.
Public proof: travelers can ask, plan, and build an itinerary on La Jolla's own site instead of handing that intent to a marketplace.
- Planning stays on the official destination site.
- Trip intent becomes first-party insight.
- The same model can support destinations, hotels, and attractions.
Built for the teams responsible for places people choose.
More than 30 destinations run Currents to watch what AI says about them.
Questions, answered.
The short version of what teams ask us most.
Run your first AI Snapshot.
See where AI includes you, where official support is thin, and the first fix ready in your dashboard.