Spotlights
Focus Drifter on the moments that matter most to you, like a festival weekend, a shoulder season, or a new audience, and get a dedicated visibility report and action plan for each one.
What’s new
- Create a Spotlight for any focus area, in plain language
- Each one gets its own report, evidence, and prioritized actions
- Your main report and its numbers stay exactly as they were
- One All Work queue collects every action in one place
Drifter measures how AI assistants answer travelers about you. That settles the big question: when someone asks AI about places like yours, do you come up?
It helps less when you are three weeks out from a festival, or trying to work out whether families are finding you in the spring.
Spotlights fix that.
Point Drifter at one thing
A Spotlight is a focus area you define. An event, a season, an audience, a source market, a theme, a campaign you are about to run. Describe it in plain language and Drifter handles the rest, measuring how AI assistants answer travelers for exactly that slice of your market.
It works the same whether you market a destination, a hotel, an attraction, a venue, or an event.
Every Spotlight is a report of its own
Each Spotlight delivers what your main report delivers, narrowed to that focus:
- How visible you are when travelers ask about it
- Which pages and sources AI is drawing from
- What to fix, in priority order, with the evidence behind it
Your baseline does not move
Spotlights are additive. They never feed into your main report, and they never change the numbers you have been tracking. If your visibility moved this month, it moved because something real changed.
One place for all the work
Spotlights create actions, and so does your main report. A single All Work queue now gathers every open action across everything you track, grouped so your team sees what to do first.
Spotlights are live now in your Currents workspace.