Compare AI visibility tools
Profound, Peec AI and OtterlyAI track the prompts you write, daily, for brands of every kind. Centium adds destination features at a low monthly price. Drifter AI is built only for places: it writes the traveler questions, shows which of your hotels and attractions AI recommends and whose pages it cites, and drafts the fixes.
See them side by sideTourism boards usually start with a 30-minute demo on their own questions. Hotels and attractions can start with a free AI Snapshot.
Built for a place
A brand tracker checks whether AI mentions you when someone asks about your category. A place gets chosen differently. A traveler asks where to go for a beach weekend or a seafood trip, never naming you, and the answer is built from the hotels, restaurants, attractions and events around you, and from whose pages AI trusts.
One real week of Drifter AI for La Jolla Travel (lajolla.travel): 69 traveler questions, 50 of them never naming La Jolla, written for travelers planning from Los Angeles, Orange County, Phoenix, Las Vegas and the Bay Area, and 276 answers read from ChatGPT, Claude, Gemini and Perplexity. For a hotel, the same week is about one property: the questions where AI names you, and whose page gets the credit.
| Place | Answers | Cited lajolla.travel |
|---|---|---|
| La ValenciaLodging | 29 | 1 |
| The Lodge at Torrey PinesLodging | 21 | 0 |
| Hotel La JollaLodging | 20 | 1 |
| La Jolla CoveThings to do | 15 | 1 |
| CataniaDining | 14 | 0 |
AI named the 50 places around La Jolla 353 times that week, and only 14 of those mentions came in an answer that cited lajolla.travel. The hotels and restaurants get recommended while the destination’s pages get little credit, and the week’s fixes go after exactly that gap.
La Jolla puts oceanfront dining and walkable coves within a short stroll of each other, so a two-day seafood weekend here means terrace lunches, tide-level dinners, and morning walks past the sea lions. This guide names the tables to book, the beaches to pair them with, and a simple two-day plan.
Written for travelers asking about “best Southern California Coast towns for seafood weekends,” in the site’s own voice. Nothing publishes until your team approves it.
A PDF or copy-ready bullets. Hotels and attractions get it as a Stakeholder report.
Side by side
Each row uses the tool’s own pages, broadest platform first and ours last. Names with an arrow open a full comparison with Drifter AI.
| Tool | Who writes the questions | The places around you | Events and seasons | What your team gets |
|---|---|---|---|---|
| ProfoundEnterprise brands and agencies, with a travel and hospitality page | Custom prompts on Enterprise; the free trial uses a recommended set for your industry | Competitors you add; it also shows which domains AI cites for travel questions | Not listed | Citations, sentiment and AI Marketer agents that research, write and report, and can rewrite a page and stage it in your CMS |
| Peec AIMarketing teams and agencies in any industry | You choose them: 50, 150 or 350 prompts by plan | Competitors you add, and the sources that name them but not you | Not listed | Source analytics, sources that name competitors but not you, ranked actions grouped by earned and owned media, and content briefs |
| OtterlyAIMarketing teams, small businesses and agencies | You choose them: 15, 100 or 400 prompts by plan | Brands and competitors you add | Not listed | Citation tracking, GEO audits of your pages, recommendations, content briefs and AI crawler analytics |
| CentiumConsumer brands, with pages for destinations and hospitality; founded by a destination marketer | 120 prompts in every report; who writes them isn’t listed | A competitive set you choose, and sharing links for lodging partners and the chamber | Seasonal categories | 10 prioritized action items in every report, with citations, perception, board-ready exports and sharing links for partners |
| Mindtrip Answer IntelligenceTourism boards | The questions travelers ask in Mindtrip’s own trip planner | Regional trends and neighboring markets | Not listed | Content gaps, recommendations and draft copy in your brand voice |
| Drifter AIDestinations, hotels and attractions only | We write them: 50+ traveler questions about your place, asked without naming you | Which of your hotels, restaurants and attractions AI recommends, and the exact page it cites: yours, a booking site or a blog | Tracking for the festivals, seasons and audiences you choose, on Pro and Destination | Ranked fixes every week, each with a brief; drafts in your site’s voice for your team to approve; what AI gets wrong about you; and a board report from any week |
| Tool | AI systems | How often | Price as listed |
|---|---|---|---|
| Profound | Up to 9 on Enterprise: ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, DeepSeek, Exa, Google AI Mode and AI Overviews. The trial covers ChatGPT, Gemini and AI Overviews | Daily | A free 7-day trial, then Enterprise, priced on request. Agencies start at $99 a month, with client workspaces at $399 a month each |
| Peec AI | Three you choose on the self-serve plans, from ChatGPT, Gemini, Google AI Mode, AI Overviews, Microsoft Copilot and others, with more as paid add-ons; up to 13 on Enterprise | Daily | $95, $245 or $495 a month, or $80, $205 or $420 a month billed yearly; Enterprise priced on request |
| OtterlyAI | ChatGPT, Perplexity, Microsoft Copilot and Google AI Overviews; Claude, Gemini and Google AI Mode are paid add-ons | Daily | $29, $189 or $489 a month, or $25, $160 or $422 a month billed yearly; Enterprise from 1,000 prompts |
| Centium | Seven: ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Mode and Muse | Monthly, every two weeks, or weekly, by plan | $119, $179 or $239 a month, or $99, $149 or $199 a month billed yearly; a one-time audit for $199 |
| Mindtrip Answer Intelligence | Mindtrip’s own traveler conversations, not outside AI systems | Not published | Not published |
| Drifter AI | ChatGPT, Claude, Gemini and Perplexity, plus Google AI Overviews | Weekly | Tourism boards: the Destination plan, $10,000 a year, set up with your team and reviewed each quarter. Hotels and attractions: a free AI Snapshot, then Growth at $249 a month for one location (your top 5 fixes each week) or Pro at $799 a month (every fix, plus events, seasons and partners) |
Tool by tool
The broadest platform here. It tracks up to nine AI systems on Enterprise and runs AI agents that write content and stage page changes in your CMS.
Pick Profound if you are a large travel brand selling in many markets and want many AI systems, regions and content agents under one enterprise contract.
Profound and Drifter AI, side by sideA flexible daily tracker for marketing teams. You choose the prompts, three AI models on the self-serve plans, and any supported country or language at no extra cost.
Pick Peec AI if you want to write your own prompts, track them daily in several countries or languages, and get a lot of prompts for the money.
Peec AI and Drifter AI, side by sideThe low-cost way in. It tracks prompts you choose every day across ChatGPT, Perplexity, Microsoft Copilot and Google AI Overviews, from $29 a month.
Pick OtterlyAI if you want the lowest monthly price, daily tracking and Microsoft Copilot, and you already know which prompts matter.
OtterlyAI and Drifter AI, side by sideA self-serve tracker founded by a destination marketer. It runs 120 prompts across seven AI models, with published prices and a weekly, every-two-weeks or monthly refresh.
Pick Centium if you want seven AI models, including Grok and Google AI Mode, at a low monthly price, or a one-time audit.
Centium and Drifter AI, side by sideMindtrip’s tool for tourism boards reads conversations in its own trip planner to find the questions travelers ask and the gaps in a destination’s content, and drafts copy to fill them.
Pick it if you want content ideas from what travelers ask Mindtrip. It isn’t built to show what ChatGPT or Gemini tell travelers, so pair it with a tracker.
Built only for places. It writes the traveler questions for you, shows which of your hotels and attractions AI recommends, and drafts the fixes in your site’s voice.
Pick Drifter AI if you market a destination, hotel or attraction and want the questions, the fixes and the drafts worked out for you each week.
Before you buy
Travelers choose a destination with its hotels, restaurants, attractions and events. Ask each vendor whether the tool shows which of them AI names around you and whose pages it cites, and whether it can follow a festival, a season or an audience you are planning for.
Most general tools track the prompts you give them. That works when you already know what travelers ask. If you don’t, a tool that writes traveler questions from your place, and asks them without naming you, shows whether AI recommends you to someone who has never heard of you.
Engine lists differ more than they look. OtterlyAI’s base plans leave out Claude and Gemini, Peec AI’s self-serve plans track three models you choose, and Profound’s free trial covers three. Check which systems your travelers use and what each one costs to add.
Profound, Peec AI and OtterlyAI check every day, Centium weekly to monthly by plan, and Drifter AI once a week. If you want to watch answers move day to day, pick a daily tool. If you mostly need to know whether a page you published changed the answers, weekly is enough.
When AI recommends a hotel or a tour, it often cites a booking site or a travel blog instead of your own page. Ask each vendor whether the tool shows the exact page behind every answer, so you can tell whether a recommendation leads to you or to someone else. Drifter AI lists every page each answer cites.
A monthly tracker reports on the prompts you give it. A tourism board plan should cover the work around the numbers. Drifter AI’s Destination plan sets up the questions with your team from your feeder markets, follows which partners AI recommends, drafts the fixes in your site’s voice, and includes a quarterly review timed to your board. If a tracker is all you need, a monthly tool costs less.
A score doesn’t tell anyone what to do. Ask each vendor to show you one finding turned into work: a page to correct, a brief for your writers, a fix for your webmaster, or a partner or publication to approach.
Take ten questions travelers ask about your destination or hotel and run them in two tools in the same week. Compare which answers name you, which sites they cite, and what each tool tells you to do next.
Facts about other tools come from their own websites, read in October 2026. “Not listed” means it isn’t on their site, not that the product can’t do it. Prices change, so check their pages before you buy. If something here is out of date, tell us at hello@drifter.travel and we’ll fix it.
Your free AI Snapshot
Tourism boards usually start with a 30-minute demo on their own questions. Hotels and attractions can start with a free Snapshot: it starts from your website and arrives in a few minutes.