Event
An event you're promoting
See whether AI connects the event to stays, transit, dining, and things to do.
Like a World Cup 2026 host-city weekend.
DrifterAI visibility reporting
AI visibility reporting for destination and hospitality teams.
See what ChatGPT, Claude, Gemini, and Perplexity tell travelers, which sources shape those answers, and where your official story needs stronger support. When your team is ready, Drifter turns the findings into prioritized work.
Live across
ChatGPT
Claude
Gemini
Perplexity
You need to show up in answers like this
What Drifter doesOne product
Start with the answer. Carry the evidence through the work.
AI visibility reporting is the core. The same evidence can guide approved work and focused monitoring, compare patterns across the places you support, and extend into planning on your own website.
01AI visibility reportingCore signalSee what answer engines say, which sources support the answer, and what your team should fix first.02Actions & publishingFrom evidence to live workTurn gaps into prioritized Actions, ready briefs, and publishing work with a source trail your team can review.03Focused monitoringSpotlightsWatch a campaign, season, audience, event, or topic without changing the baseline report.04Partner IntelligenceAcross the places you supportCompare visibility, citation, and official-source patterns across destinations or hospitality partners.05On-site planningPlanning on your domainGive travelers a grounded planning experience on your website and observe the interests and referrals it produces.
What Drifter watchesOne read, every signal
One read shows what AI says, what supports it, and what to fix.
Drifter starts with blind discovery questions, shows where your place appears, checks whether official content and sources support the answer, and turns the gaps into prioritized content or technical fixes.
Answer Share
62%
of blind traveler questions name La Jolla, across hundreds of answers from 4 engines.
- “best coastal towns near San Diego for a quiet weekend”Named
- “family tide-pool weekends in Southern California”Missing
- “best California destinations for art and food trips”Named
- “walkable coastal getaways from Los Angeles”Missing
+2 ptsvs last
AI Readiness
0
/100Official support weak: AI can mention La Jolla but still lean on third-party sources instead of lajolla.travel.
- Place schema on homepageFix
- Meta descriptions on key pagesFix
- Robots.txt allows AI crawlersGood
- Sitemap.xml present and freshGood
Multi-engine breakdown
Sentiment themes
Food & DiningAccessibilityPublic Transit+ more
Every number has receipts.
See the full methodologyReads your official storyBuilds your Place ModelRuns the panel blindChecks the sourcesKeeps every receipt
How Drifter worksOne weekly run
Every week, Drifter checks the answers and highlights what matters.
We monitor relevant discovery questions, compare AI answers to your official content and source evidence, flag official support gaps, then return the few findings that deserve attention first.
Live RunUpdated weekly
Drifter · AI visibilityPhase 01 · Running
Read your official story
Start with the content AI should trust.
Official site
Homepage, sitemap, and key pagesBest-fit audiences
Travelers, guests, or planners you want to reachCitable pages
Clear, missing, or hard to read
OutputA focused weekly plan, drafted and assigned.
Ready in your dashboardAction-firstWhat matters next
Not another report. A prioritized fix list.
Each action is tied to the AI answer gap, the source evidence, and the drafted brief or handoff your team can use next.
When a reviewed source page is published through Drifter, the workflow also checks that it is live, crawlable, canonical, and carrying the intended structured data. That verifies the release; it does not promise a change in any AI answer.
Technical → IT or your webmaster.
Content → your content writers.
Action 01 / 03
ContentFor Your content writers
Publish a quiet coastal weekend guide around the blind query.
When travelers ask "best coastal towns near San Diego for a quiet weekend," the official site should answer the use case directly. A focused lajolla.travel guide gives future reads stronger first-party evidence than generic listicles alone.
Why now · The live La Jolla profile already has the ingredients: walkable coast, La Jolla Cove, La Jolla Shores, galleries, and dining. The gap is packaging those assets around the blind trip-planning question.
Content brief · Drafted
“best coastal towns near San Diego for a quiet weekend”
3 outline sections3 suggested CTAs
Drifter · Website voiceSounds like you
Teach Drifter how you sound.
Every brand has a register. A hotel does not write the way a music venue writes, and a draft that misses yours is a draft you rewrite from scratch.
Website Voice learns from the website samples Drifter can find and keeps the guidance your team saves. When website samples or a saved voice profile are available, it guides ready drafts toward the tone and style of your site. Your team sees the source state, makes the final edit, and decides what publishes.
Your website voice
“Plain-spoken and local. We point people at the real thing, not the brochure version.”
- Warm and unhurried, never salesy
- Calls neighborhoods by their local names
- Short sentences. No superlatives.
In a ready draft
A world-class culinary destination offering unforgettable experiences.
The taco counter locals argue about, two blocks off the boardwalk.
The Drifter loopHuman approved
A simple path from visibility to action. Your team stays in control.
Most teams start with reporting. When they are ready, Drifter can carry the strongest findings into reviewed work.
Drifter handles the repetition. Your team keeps the judgment and final approval.
- Step 101
See what AI says
Drifter monitors the travel questions that matter.
- Step 202
Find what is missing
See where the answer lacks official support or useful detail.
- Step 303
Shape and approve
Drifter prepares the work. Your team adds context, edits, and approves.
- Step 404
Publish and keep improving
Publish through an available path, watch later answers, and refresh what needs attention.
Drifter · SpotlightsWhen a moment matters
Watch the moments your team already plans around.
Your baseline keeps running. A Spotlight watches one campaign, season, audience, or event so your team can see the AI answer gaps while there is still time to adjust.
Add a Spotlight
Spotlight a moment.
Track an event, season, audience, or topic before demand shifts.
Season
A peak travel window
Watch what AI recommends when demand shifts.
Like spring break family trips.
Audience
A segment you want to win
Track the questions one segment asks before they build a shortlist.
Like meeting planners comparing coastal retreats.
Topic
A theme worth owning
Own a theme before generic sources define it for you.
Like car-free weekend itineraries.
Claim your dashboard to start adding Spotlights for the moments your team plans around.
Built forTravel marketing teams
Built for destinations and hospitality.
Drifter is tuned to the discovery decisions that shape a destination, hotel, venue, or attraction before travelers reach the official site.
FAQGood to know
Questions, answered.
What travel teams ask before they start monitoring AI answers.
Run your first AI Snapshot.
See where AI includes you in the sampled answers, which sources appear, and which issue your team may want to review first.