See how AI answers questions about your next campaign
Explore a campaign topic in a focused Spotlight report, with traveler questions, recommended places, cited sources, and suggested next steps together.
What’s new
- Investigate a specific campaign topic
- See which places AI recommends
- Read answers and cited sources
- Find next steps for that topic
Your overall AI visibility report can tell you how the place you market is showing up. Planning a road-trip campaign, a family-travel push, or a seasonal event calls for a closer look at the questions behind that specific topic.
Topic Spotlights expand focused reporting to bring those questions and their findings together in one place.
Look beyond whether your name appears
A topic report can combine questions about discovery, which places AI recommends, and how AI describes the place you market. The views reflect the questions included in the Spotlight.
That lets your team examine a topic from several angles. A road-trip investigation, for example, can show the routes and stops appearing in answers alongside the sources those answers cite.
Read the evidence beside the findings
Open the Spotlight from Command to review its traveler questions, saved answers from each engine, named places, and cited pages. Keep the investigation together instead of piecing it together from your overall report.
Take the topic into your planning meeting
Suggested Actions draw on the Spotlight's own findings, helping your team connect the evidence to possible next steps. Use the report to decide which questions, places, and content need a closer look before shaping the campaign.
Topic reporting is available within Spotlights on eligible plans.