Website voice
Drifter now learns how you sound and writes every draft in your voice, so what it hands you reads like you wrote it, not like generic travel copy.
What’s new
- Drifter learns your voice from your existing website
- Review and edit the guidance in plain language
- Every brief and draft follows it from then on
- Refresh it whenever your site or your tone changes
The most common thing we heard about generated drafts was not that they were wrong. It was that they did not sound like you.
Every brand has a register. Some are warm and unhurried. Some are brisk and practical. A hotel does not write the way a music venue writes. A draft that ignores all of that is a draft you rewrite from scratch, which defeats the point.
Drifter learns how you sound
When Drifter studies your website, it now builds a voice profile: a plain-language picture of how you write, from the words you reach for to the ones you never use. You can read the whole thing in the Website voice panel of your Currents workspace.
You have the final say
The profile is fully editable. If Drifter picked up a habit from an old page you no longer stand behind, remove it. If there is a particular way you refer to your neighborhoods, rooms, or programming, write it in. Drifter follows your corrections from then on.
Set it once, keep it forever
Your voice profile is saved to you. Every brief and every ready draft Drifter produces from that point on is written against it, and if you redesign your site or shift your tone, refresh it once and Drifter relearns.
Website voice is live now in your Currents workspace.