AI visibility tracking
for destinations
Understand how leading AI models present your destination, and how that shapes demand.
Measured across leading AI models travelers use for trip planning.
Your Insights include
Intent Map and Answer Share
Visibility tracked across your key traveler intents and real questions
Authority Share
Which sources AI relies on when it describes your destination
Publish Briefs
The most valuable content moves to increase visibility
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Your destination needs to show up in answers like this
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See how AI recommends your destination today, and how to influence it
Built for destination marketers
Destinations need visibility in AI answers,
not just search
Travel discovery is changing. More travelers now ask AI models to compare places, shape itineraries, and decide where to go. Those answers increasingly guide demand before a traveler visits a website.
Currents gives destination teams a way to measure that new visibility directly, by traveler intent and by query, then improve it with focused publishing.
Answer Share is invisible today
AI surfaces a short set of destinations for each traveler intent. Without measurement, it is hard to know where you are being recommended most strongly, and where peers are outperforming you.
Example Query
"Planning a long weekend. Where should we go if we like food, culture, and quieter places?"
Answer Share by Destination
Illustrative simulation using Visit La Jolla. Your Insights show your actual performance.
Source influence is unclear
AI does not rely on the whole web equally. A small set of sources shapes what it says. If your official content is not among them, the narrative tilts toward third parties by default.
Example Source Mix for La Jolla
Illustrative simulation using Visit La Jolla. Your Insights show your actual source mix.
When travelers ask AI,
how visible is your destination?
Currents measures how often your destination appears in AI answers across a structured Intent Map, using realistic traveler questions. You see performance by intent and by query, so you can focus on the specific themes that drive demand for you.
Intent Map
Currents organizes discovery into a structured Intent Map tailored to your positioning. Each intent is tested with a repeatable library of realistic traveler questions. This turns AI visibility into something measurable, comparable, and improvable over time.
Example traveler question
"Planning a long weekend. Where should we go if we like food, culture, and quieter places?"
Your destination
Recommended for this intentAnswer Share by intent
Every score is grounded in the same intent and question set, so you can track movement as your content and narrative improve.
Which sources are shaping
AI's view of your destination?
When AI models describe your destination, they lean on a small set of sources. Currents reveals what those sources are and how much influence they carry. This shows whether your official content is leading the story or whether external sources are doing most of the work.
Authority Share Breakdown
Higher authority from official sources means stronger narrative control
Authority is narrative control. Currents shows where you have it and where to strengthen it.
Know what to publish
to increase visibility
Currents turns visibility gaps into a short, prioritized action list. Your team gets clear guidance on what will move AI recommendations fastest, based on the intents and questions where your visibility can grow most.
Quiet coastal cultural escapes
Gap Analysis
La Jolla under-indexes for travelers seeking "quiet cultural weekend" compared to Carmel and Ojai.
Recommended Action
Create a "48 Hours of Culture in La Jolla" guide highlighting the Museum of Contemporary Art, local galleries, and seasonal events with practical itineraries.
Coastal fine dining & farm-to-table
Gap Analysis
AI highlights San Diego's Gaslamp over La Jolla's distinct farm-to-table and coastal cuisine scene.
Recommended Action
Publish "La Jolla's Coastal Culinary Scene" with chef profiles, seasonal ingredient spotlights, and specific restaurant recommendations with booking links.
Every brief is ranked by impact and effort, so your publishing stays focused.
Get Your AI Visibility Insights
See how leading AI models present your destination today, and how to influence it.
Free AI Visibility Snapshot
Questions & Answers
Everything you need to know about Currents and AI visibility tracking