The AI Widget DMOs Actually Need

Turn 30-Second Visits Into 15-Minute Trip Planning

Drifter AI transforms your site visitors into travelers to your destination.

Drifter AI transforming DMO websites with personalized trip planning

Instant Transformation for Your Destination

30 seconds → 15 minutes

Average visitor engagement with Drifter AI

Travel apps achieve 15-17 minute sessions

One Widget, Any Website

Works with Simpleview, WordPress, or any CMS

No platform migration. Ever.

Track Partner Referrals

See which hotels and attractions get clicks

Finally prove your value to stakeholders

Based on industry research: Destination Analysts, Phocuswright Travel Study, and proven engagement metrics from leading travel applications.

Live Demo

Experience Drifter AI in Action

See how Drifter AI transforms the La Jolla visitor experience with personalized trip planning

Smart Discovery

AI-powered search and personalized recommendations

Drifter Discovery Interface

Intelligent Itinerary Building

Automatically creates optimized daily schedules

Drifter Planning Interface

Personalized Experience

Asks 3 quick questions to understand visitor preferences and tailors recommendations

Your Local Content

Features your destination's unique spots, events, and hidden gems

Smart Itineraries

Automatically optimizes routes and timing based on real-world constraints

AI Technology

AI That Actually Understands Your Destination

Powered by advanced language models, Drifter AI creates natural, helpful conversations that turn browsers into planners.

Intelligent Discovery Engine

  • AI-curated categories that adapt to visitor preferences
  • Time-of-day aware recommendations
  • Dynamic discovery based on context

Natural Language Search

  • 50-80% accuracy understanding queries like "romantic sunset dinner"
  • Vibe-aware AI that truly comprehends intent
  • Finds perfect matches for natural language requests

Smart Trip Planning

  • Multi-day itineraries respecting real-world constraints
  • Intelligent daily flows considering travel times
  • Drag-and-drop refinement of AI suggestions

Example Search Queries That Actually Work

"Family-friendly outdoor activities"

"Romantic dinner with ocean view"

"Understated museums without crowds"

"Best coffee shops to work"

The AI understands context, vibes, and visitor intent to surface the perfect recommendations every time

Your destination knowledge + AI technology = Engaged visitors
The Numbers That Matter

Your Current Reality vs. What's Possible

Industry data reveals the challenges every DMO faces - and the proven value of solving them

65%of visitors

Leave in <30 seconds

Current DMO reality

54%of DMOs

Can't prove ROI

Industry-wide challenge

3.4%conversion

Website visitor to traveler

DMO benchmark rate

$36.72per visitor

Economic impact

Each converted visitor

What Changes With Drifter AI

Current Reality

65% bounce in under 30 seconds
Can't prove ROI to stakeholders
Visitors plan trips on Google/OTAs
Limited data on visitor interests

With Drifter AI

15+ minute planning sessions
Track partner referrals & impact
Complete trips planned on YOUR site
Analytics that prove your value

Sources: Destination Analysts 2017 DMO Study, Destinations International Member Research, Phocuswright Travel Study 2024

Analytics Dashboard

Finally Know What Works

Report to stakeholders with confidence. Every metric that matters, tracked automatically.

Your Dashboard Shows:

Trip creation & itinerary data

Track every trip planned and spots selected

Visitor flow patterns

See how travelers move through your destination

Search queries & interests

Understand what visitors really want

Engagement metrics that matter

From 30 seconds to 15+ minute sessions

Trip popularity & sharing

Which itineraries get saved and shared most

Partner referral tracking

Quantify value delivered to businesses

Prove Your Impact

Show stakeholders exactly how your website drives tourism

Support Partners

Demonstrate referral value to hotels and attractions

Make Data-Driven Decisions

Optimize your content based on visitor behavior

Understand How Visitors Actually Plan Trips

Day-by-Day

See which spots visitors combine and in what order

Multi-Day

Track average trip length and overnight patterns

Real Intent

Know which visitors are actually planning to visit

Every interaction tracked. Every trip analyzed. Every ROI metric at your fingertips.

Designed for DMOs

Built Specifically for DMOs

Every feature has been designed with destination marketing in mind. This isn't generic travel software - it's your partner in digital transformation.

Prove Your Worth

Track engagement and partner referrals to show stakeholders exactly how your website drives tourism

Support Partners

Monitor clicks to hotels, restaurants, and attractions - prove your value to local businesses

Control Everything

You curate which spots to showcase, how they're described, and what experiences to highlight

Annual Budgets Welcome

Pricing structured to fit your fiscal year - no multi-year contracts required

No IT Needed

We handle all the technical complexity - you focus on promoting your destination

Keep Your CMS

One line of code works with Simpleview, WordPress, or any website platform

Plus Everything You Need to Succeed

Visitor behavior insights

Geographic boundaries

Real-time updates

Mobile-optimized

24/7 availability

Dedicated support

No generic solutions. Just DMO success.
White-Glove Service

We Make It Simple

Our team handles everything. You don't need developers, IT support, or technical knowledge. Just a vision for your destination's success.

1

Week 1: Discovery & Setup

We learn your destination

  • Understand your unique attractions
  • Import your spots and venues
  • Configure AI recommendations

First week

2

Week 2: Optimization

Perfect the experience

  • Test on your actual website
  • Fine-tune recommendations
  • Gather initial feedback

Two weeks

3

Week 3: Launch & Measure

Go live and track results

  • Launch to all visitors
  • Monitor analytics together
  • Optimize based on data

Final week

Why Partner With Us

Your Partner in Digital Transformation

We're not just a software provider. We're your partner in creating exceptional visitor experiences that drive real results for your destination.

Annual contracts aligned with your budget cycle

Structured to fit DMO fiscal years - no monthly billing complications or unexpected renewals

Pilot program to prove ROI before committing

Test Drifter AI on your actual website and see real results before making a full commitment

White-glove implementation

We handle all technical setup and customization - your team focuses on the content

Powered by advanced language models

State-of-the-art AI technology ensures natural, helpful conversations with your visitors

"We believe every destination has stories worth sharing. Our job is to give you the right tools to tell them—and turn visitors into insiders."

— The Frontier Without Team

See If Drifter AI Is Right For Your DMO

We're selecting a limited number of DMOs for our pilot program. If you're tired of watching visitors leave your site in 30 seconds, let's talk.

How Drifter performs on YOUR website

Projected ROI for your visitor volume

Pilot program details and pricing

Limited spots available - selecting forward-thinking DMOs only

3

Months pilot program

30

Minute demo

1

Line of code

1:1

Support included

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